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California Lottery
Request for Proposal #7984
Marketing Promotions and Point of Sale Services

The California Lottery (Lottery) is inviting proposals from qualified Agencies to provide marketing promotions and point-of-sale (POS) services, that include strategic planning, recommending, developing, designing and providing promotional programs and opportunities, producing consumer collateral and permanent POS materials for all Lottery products, developing and supporting digital content and applications, providing fulfillment services, and research services.  The overall objective of this contract is to partner with an agency that delivers an integrated and holistic approach to Lottery business in order to maximize net revenues.

The RFP is available to download from this page at the downloadable link shown below.  The Lottery will not distribute paper copies of the RFP.  Contact Susana Sanchez at (916) 822-8064 or with questions.

Supporting Documents

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