CA Lottery Home

About Us Games Retailers Corporate Social Responsibility Español

Become a California Lottery Retailer

The Lottery produced nearly $5.3 billion in revenues for retailers. If you're interested in becoming a retailer, click here.


If you are interested in becoming a California Lottery Retailer please call 1-800-568-8379 or go to



Request for Proposal # 50077

Lead Agency Advertising Services

The Lottery is releasing its responses to questions received by the due date of August 16, 2017 and to questions received after the due date, which the Lottery responded to at its own discretion.

Please see the attached question and response document below under Supporting Documents.

The California State Lottery (Lottery) is inviting proposals from qualified Agencies to provide advertising and integrated marketing services for all Lottery products. The Lottery will consider proposals from partnerships and joint ventures, including a creative Advertising Agency, and/or Media Agency.  Please contact John Muise ( if you have any questions. The Lottery will not distribute paper copies of the RFP. 



Supporting Documents

To read and print pdf document(s) you will need Acrobat Reader (free download)