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The Power of $5.00 Scratchers Retailer Promotion

Increase your $5.00 Scratchers sales for a chance to win a free
pack of $5.00 Scratchers starting August 31, 2014 through September 27, 2014.

Click below to learn more on how you may become a winner!

See Promotion Official Rules »

See Promotion FAQs » 

Power of $5.00 Retailer Graphic

What spells

Crossword Scratchers do! Retailers - tell your customers about a new fun way to win $750,000!

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Are you a Lucky Retailer?

To be a Lucky Retailer in our new program, a retailer must meet one or more of the below criteria during the calendar year: 

* Paid out a $100,000 or higher winning ticket

* Paid out an average of 400 winning tickets per week

* Paid out an average of $4,000 in winning tickets per week 

Contact your DSR to find out what you can do NOW to help you qualify! 



Get the latest news on topics that matter to you.

Events and Promotions for Your Customers

Keep registers ringing and customers excited by spreading the word about Lottery events and promotions.

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Wheel of Fortune Scratchers Retailer Events
July 24, 2014 —September 27, 2014

Join the California Lottery for our CA Lottery Wheel of Fortune Scratchers Events at Retail Locations Near You! Spend $10.00 on Lottery products at one of our CA Lottery Wheel of Fortune Scratchers events to Spin the Wheel for a chance to w...

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October 7, 2013 —June 9, 2015
Los Angeles

Join the California Lottery at L.A. LIVE! L.A. LIVE is the premier destination for live entertainment in the downtown Los Angeles area surrounding the Staples Center and Nokia Theatre. The California Lottery is back at...

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Watch videos on everything from business integrity and live draw recordings to winners' stories and ways the Lottery helps fund public education.

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Monthly Retail Product Plan

Learn about the newest Scratchers® games and find the best game combinations to stock. 

To read and print pdf document(s) you will need Acrobat Reader (free download)

September 2014 Retail Product Plan

Press Releases

Read the latest on Lottery performance, winner announcements, consumer protection and more....

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August 9, 2014

$7 Million Powerball® Ticket Sold In Manhattan Beach!

SACRAMENTO – The Powerball jackpot was a cool $90 million tonight, and one lucky California Lottery ticket was just one number away from hitting it. Although the ticket narrowly missed the massive jackpot, whoever purchased it will still...