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Retailer Conferences

Lottery Retailers! Attend a conference near you in Fresno, Los Angeles, Ontario, San Diego, Concord or South San Francisco.

Details & registration form here »

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Increased Bulls-eye Payouts!

Hotter, higher payouts for a limited time ONLY! Players who purchase Hot Spot/Bulls-Eye tickets will have a chance at winning increased Bulls-Eye prizes! 

Tell your players to add a Bulls-Eye wager to their Hot Spot plays to be eligible.

Get details »

Hot Spot promotion

Are you a Lucky Retailer?

To be a Lucky Retailer in our new program, a retailer must meet one or more of the below criteria during the calendar year: 

* Paid out a $100,000 or higher winning ticket

* Paid out an average of 400 winning tickets per week

* Paid out an average of $4,000 in winning tickets per week 

Contact your DSR to find out what you can do NOW to help you qualify! 



Get the latest news on topics that matter to you.

Events and Promotions for Your Customers

Keep registers ringing and customers excited by spreading the word about Lottery events and promotions.

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October 8, 2014 —June 30, 2015
Los Angeles

Join the California Lottery at L.A. LIVE! L.A. LIVE is the premier destination for live entertainment in the downtown Los Angeles area surrounding the Staples Center and Nokia Theatre. The California Lottery...

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Watch videos on everything from business integrity and live draw recordings to winners' stories and ways the Lottery helps fund public education.

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Monthly Retail Product Plan

Learn about the newest Scratchers® games and find the best game combinations to stock. 

To read and print pdf document(s) you will need Acrobat Reader (free download)

January 2015 Retail Product Plan

Press Releases

Read the latest on Lottery performance, winner announcements, consumer protection and more....

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December 5, 2014

$3.2 Million in Lottery Prizes Remains Unclaimed in West Sacramento and Stockton

SACRAMENTO – It’s been a month since two huge prize-winning Lottery tickets were sold in the Sacramento region and get this, no one has come forward yet to claim either prize. The first winning ticket, a Powerball® ticket sold in Wes... Read more »

December 2, 2014

Daily Derby® Ticket Sold in San Bruno Worth $409,000!

SACRAMENTO – One lucky Daily Derby player backed all the right horses and correctly selected the final race time to win last night’s top prize – $409,720! The winning ticket matched the following winning horses: 1st place           #... Read more »