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Retailer Conferences

Lottery Retailers! Attend a conference near you in Fresno, Los Angeles, Ontario, San Diego, Concord or South San Francisco.

Details & registration form here »

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Increased Bulls-eye Payouts!

Hotter, higher payouts for a limited time ONLY! Players who purchase Hot Spot/Bulls-Eye tickets will have a chance at winning increased Bulls-Eye prizes! 

Tell your players to add a Bulls-Eye wager to their Hot Spot plays to be eligible.

Get details »

Hot Spot promotion

Improved Mobile App

Tell your customers to download the official California Lottery mobile app today so they can take the Lottery with them wherever they go!

Get the details »

mobile app

Are you a Lucky Retailer?

To be a Lucky Retailer in our new program, a retailer must meet one or more of the below criteria during the calendar year: 

* Paid out a $100,000 or higher winning ticket

* Paid out an average of 400 winning tickets per week

* Paid out an average of $4,000 in winning tickets per week 

Contact your DSR to find out what you can do NOW to help you qualify! 

lucky

WELCOME RETAILERS

Get everything you need to make money with Lottery products.

Want to Become a Lottery Retailer?

There are many advantages to becoming a Lottery retailer. If you're interested in turning your retail store into a Lottery game location, here are a few benefits you can expect:

  • Increased revenue and profit
  • Bonus compensation
  • Marketing support from the Lottery
  • Helping to support California public schools

The California Lottery is currently seeking new, qualified retailers with locations that:

  • Are grocery stores, gas stations, convenience stores, card rooms, bowling alleys, bars and other social venues, with a proven track record for sales performance
  • Have 200+ customers a day
  • Can accomodate various pieces of Lottery equipment

If your business fits these criteria, you could be a good fit for becoming a new Lottery retailer. We encourage you to contact us to learn more about how you can partner with Lottery.

Request a retailer evaluation »

See Contract Terms & Conditions and Lottery Retailer Policies »


Are You An Existing Retailer?

Partner with us to turn Lottery products into profits for your business. Get access to support and marketing tools designed to help you make more money. Create a retailer account for:

  • Tools to help you grow sales with Lottery products
  • Tips for selecting the hottest selling game combinations
  • Materials and equipment needed to promote games

Get a user name and password >>

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