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Season's Greetings to our Lottery Retailers

We wish all our Lottery Retailers a very Happy Holiday Season and a Prosperous New Year.

This holiday season, the Lottery reminds its retail partners to support responsible gaming by discouraging the sale of lottery gifts to minors. 

seasons greeting

$30 Scratchers® Retailer Promotion

Learn how you could be one of three winners per Lottery District Office to win a pack of $30 Scratchers Tickets with a TOP PRIZE of $10 Million! 

See Promotional Rules and FAQ’s»

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Fantasy 5 Just Got Even Better!

The Fantasy 5 Top prize is now bigger and better than ever before!

Learn more »

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Get everything you need to make money with Lottery products.

Want to Become a Lottery Retailer?

There are many advantages to becoming a Lottery retailer. If you're interested in turning your retail store into a Lottery game location, here are a few benefits you can expect:

  • Increased revenue and profit
  • Bonus compensation
  • Marketing support from the Lottery
  • Helping to support California public schools

The California Lottery is currently seeking new, qualified retailers with locations that:

  • Are grocery stores, gas stations, convenience stores, card rooms, bowling alleys, bars and other social venues, with a proven track record for sales performance
  • Have 200+ customers a day
  • Can accomodate various pieces of Lottery equipment

If your business fits these criteria, you could be a good fit for becoming a new Lottery retailer. We encourage you to contact us to learn more about how you can partner with Lottery.

Request a retailer evaluation »

See Contract Terms & Conditions and Lottery Retailer Policies »

Are You An Existing Retailer?

Partner with us to turn Lottery products into profits for your business. Get access to support and marketing tools designed to help you make more money. Create a retailer account for:

  • Tools to help you grow sales with Lottery products
  • Tips for selecting the hottest selling game combinations
  • Materials and equipment needed to promote games


Get a user name and password >>