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Attention Lottery Retailers!

The Lottery’s Golden Greeting Program is back for this holiday season!  Watch the Golden Greeting video and enter your Retailer ID# by December 1, 2014 for your chance to win 100 - $1.00 Free SuperLotto Plus coupons for an in store promotion!  

Click here to watch the video>>

Golden Greeting promotion

Instant Savings for your Customers!

For a limited time, your players can save $1.00 when they buy the POWERBALL & SuperLotto Plus Promotional offer.  They will receive two POWERBALL Quick Pick® plays and two SuperLotto Plus Quick® Pick plays for the price of $5.00, instead of $6.00! 

Find out more »

Retail English

Are you a Lucky Retailer?

To be a Lucky Retailer in our new program, a retailer must meet one or more of the below criteria during the calendar year: 

* Paid out a $100,000 or higher winning ticket

* Paid out an average of 400 winning tickets per week

* Paid out an average of $4,000 in winning tickets per week 

Contact your DSR to find out what you can do NOW to help you qualify! 



Get everything you need to make money with Lottery products.

Want to Become a Lottery Retailer?

There are many advantages to becoming a Lottery retailer. If you're interested in turning your retail store into a Lottery game location, here are a few benefits you can expect:

  • Increased revenue and profit
  • Bonus compensation
  • Marketing support from the Lottery
  • Helping to support California public schools

The California Lottery is currently seeking new, qualified retailers with locations that:

  • Are grocery stores, gas stations, convenience stores, card rooms, bowling alleys, bars and other social venues, with a proven track record for sales performance
  • Have 200+ customers a day
  • Can accomodate various pieces of Lottery equipment

If your business fits these criteria, you could be a good fit for becoming a new Lottery retailer. We encourage you to contact us to learn more about how you can partner with Lottery.

Request a retailer evaluation »

See Contract Terms & Conditions and Lottery Retailer Policies »

Are You An Existing Retailer?

Partner with us to turn Lottery products into profits for your business. Get access to support and marketing tools designed to help you make more money. Create a retailer account for:

  • Tools to help you grow sales with Lottery products
  • Tips for selecting the hottest selling game combinations
  • Materials and equipment needed to promote games

Get a user name and password >>