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Win a Wheel of Fortune Trip!

Tell your customers to enter the Wheel of Fortune Scratchers 2nd Chance Bonus Draw for a chance to win a once in a lifetime Audition Experience Trip!

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See video of the prize »

Wheel of Fortune

Lottery Retailers earn Sales Bonuses!

Where will luck strike next?

You can be like this lucky retailer who earned $40,000 for selling an $8 Million winning SuperLotto Plus ticket!!

If you're interested in growing your sales by adding Lottery products request an evaluation!

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Retailer Winner


Get everything you need to make money with Lottery products.

Want to Become a Lottery Retailer?

There are many advantages to becoming a Lottery retailer. If you're interested in turning your retail store into a Lottery game location, here are a few benefits you can expect:

  • Increased revenue and profit
  • Bonus compensation
  • Marketing support from the Lottery
  • Helping to support California public schools

The California Lottery is currently seeking new, qualified retailers with locations that:

  • Are grocery stores, gas stations, convenience stores, card rooms, bowling alleys, bars and other social venues, with a proven track record for sales performance
  • Have 200+ customers a day
  • Can accomodate various pieces of Lottery equipment

If your business fits these criteria, you could be a good fit for becoming a new Lottery retailer. We encourage you to contact us to learn more about how you can partner with Lottery.

Request a retailer evaluation >>

Are You An Existing Retailer?

Partner with us to turn Lottery products into profits for your business. Get access to support and marketing tools designed to help you make more money. Create a retailer account for:

  • Tools to help you grow sales with Lottery products
  • Tips for selecting the hottest selling game combinations
  • Materials and equipment needed to promote games

Get a user name and password >>