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Lottery e-Coupons are Here!

The Lottery will begin sending your customers Free SuperLotto Plus Quick Pick® coupons to their email accounts.  Learn how to redeem these in your store today!  

Get more details »

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Congratulations to all Lucky Retailers!

The List of 2015 Lucky Retailers is now available!

Lottery Retailers qualified as “lucky” by meeting one or more of the criteria below during calendar year 2014. 

* Paid out a $100,000 or higher winning ticket

* Paid out an average of 400 winning tickets per week

* Paid out an average of $4,000 in winning tickets per week 

Contact your DSR to find out what you can do NOW to help you qualify! 

See the Lucky Retailers for 2015 » 

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WELCOME RETAILERS

Get everything you need to make money with Lottery products.

Want to Become a Lottery Retailer?

There are many advantages to becoming a Lottery retailer. If you're interested in turning your retail store into a Lottery game location, here are a few benefits you can expect:

  • Increased revenue and profit
  • Bonus compensation
  • Marketing support from the Lottery
  • Helping to support California public schools

The California Lottery is currently seeking new, qualified retailers with locations that:

  • Are grocery stores, gas stations, convenience stores, card rooms, bowling alleys, bars and other social venues, with a proven track record for sales performance
  • Have 200+ customers a day
  • Can accomodate various pieces of Lottery equipment

If your business fits these criteria, you could be a good fit for becoming a new Lottery retailer. We encourage you to contact us to learn more about how you can partner with Lottery.

Request a retailer evaluation »

See Contract Terms & Conditions and Lottery Retailer Policies »


Are You An Existing Retailer?

Partner with us to turn Lottery products into profits for your business. Get access to support and marketing tools designed to help you make more money. Create a retailer account for:

  • Tools to help you grow sales with Lottery products
  • Tips for selecting the hottest selling game combinations
  • Materials and equipment needed to promote games

 

Get a user name and password >>