CA Lottery Home

CaliforniaLottery.com About Us Media Vendors Retailers Español

Win $38 MILLION Today!

Get game details »
megamil
Estimated for drawing Apr 18, 2014
Estimated Cash Value: $21,400,000

MEGA Millions Draw Closes In:

  • 0
    Days
  • 11
    Hours
  • 01
    Minutes

Draws take place every Tuesday and Friday after
draw entry closes at 7:45 p.m.

MEGA Millions

Find the closest retailer »

Play for $51 MILLION This Saturday!

Get game details »
SuperLotto Plus
Guaranteed for drawing Apr 19, 2014
Estimated Cash Value: $29,800,000

SuperLotto Plus Draw Closes In:

  • 1
    Days
  • 11
    Hours
  • 01
    Minutes

Draws take place every Wednesday and Saturday after
draw entry closes at 7:45 p.m.

slp

Find the closest retailer »

Press release

July 31, 2002

See more press releases:

July, 2002 | Lottery Performance

California Lottery Announces FCB/San Francisco as Apparent Successful Bidder for General Market Advertising Contract

Share:

SACRAMENTO -- The California Lottery today announced the selection of Foote, Cone and Belding - San Francisco as the "apparent successful bidder" as its general market advertising agency. The contract was previously held by Grey Worldwide.

This contract is for 5 years with an option to extend for one additional year and it is worth up to $125 million. The award of this contract will be brought before the California Lottery Commission on August 16, 2002.

"The California Lottery is extremely pleased at the opportunity to build a partnership with FCB to ultimately increase lottery sales and contributions to public schools in California. During the RFP process, this agency demonstrated excellent strategic and creative talents," said Jim Hasegawa, Director of Marketing. "At the same time, the Lottery wants to acknowledge the excellent work Grey Advertising has done during its 5-year tenure. During those years, annual lottery sales have increased a total of $800 million."

- # # # -

See More Press Releases: July, 2002 | Lottery Performance |