San Dimas Small Business Recognized Lottery's 2004 Retailer of the Year
Sacramento, November 4, 2004 -- The California Lottery announced that San Dimas Liquor, owned by Wafa and Nathan Younan, has been named California Lottery's 2004 Retailer of the Year. A special ceremony will be held at San Dimas Liquor, 1427 W. Arrow Highway, San Dimas at 10:30 a.m. on Tuesday, November 9, 2004.
“It just goes to show that a small store, located in a small shopping center, can have great sales and become a Retailer of the Year. Through hard work, good customer service and a little luck, this retailer came out on top for 2004,” said Interim Director of the California Lottery, Dennis Sequeira.
San Dimas Liquor averages nearly $30,000 in Lottery sales per week and has total sales-to-date of more than $12 million since it began selling Lottery products in 1989. With a minimum of 34 percent of all Lottery ticket sales benefiting public education, San Dimas Liquor has contributed more than $3.9 million to California’s public schools.
Not only is this retailer a good one, but it’s a lucky one as well. To date, San Dimas Liquor has turned two customers into millionaires: one customer won $22 million in 1990 and the other won $4.5 million in 1998. Besides this, they have a full array of Scratchers® tickets for sale and the front window is painted every month to show Lottery enthusiasm and keep players aware of new Lottery products.
San Dimas Liquor and their employees are also involved in their community, Wafa and Nathan sponsor local soccer and Little League teams. When asked how they have been so successful being such a small store, Nathan sums it up perfectly, “First, we make sure everyone knows this is a lucky store. We have a lot of customers who won’t buy Lottery products anywhere else. Next we make sure all my staff treats the customers the way they want to be treated. People like to shop where they are treated well.”
The California Lottery sells its products through a network of more than 18,000 outlets statewide. The Lottery provides 52.66 percent of its revenues to players as prizes, 34.87 percent to public schools and 12.47 percent for administrative expenses, which includes 6.9 percent for retailer commissions. The California Lottery is pleased to announce that in fiscal year 2003/04 it was able to contributed more than $1 billion to public schools, for the fourth consecutive year.
- # # # -