Our vision for sales and profit growth.
While the past three years have seen tremendous growth in sales and profits, the California Lottery strives to continually increase the amount of money going to our beneficiary – California’s public schools. In order to achieve this, the Lottery develops a three-year Strategic Plan as well as annual business plans and budgets.
On June 27, 2013, the California State Lottery Commission approved the organization’s Strategic Directions for the next three fiscal years (FY 2013-14 through FY 2015-16). This provides the vision for the next three years and the strategies needed to achieve these goals. In developing this three-year Strategic Plan, the Lottery Commission wanted to broaden participation and held a two-day Commission meeting to hear testimony by industry leaders, vendors and the general public.
The general vision for the next three years is to build a stronger and more competitive Lottery and become one of the largest and most profitable lotteries in the country. In doing so, the Lottery will maintain the highest integrity in its games and business practices, grow sales in a responsible manner, and have a workforce that is well-prepared and united around the strategic goals. In order to achieve significant growth, four key themes will become the focus over the next three years: Products, Players, Retailers, and the Lottery infrastructure.
The Strategic Directions Document that outlines the key strategies to achieve growth in sales and profit can be accessed below:
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