Forged exciting new partnerships with Warner Bros. Records and California’s three National Football League teams that allow Lottery players to win new prizes like music downloads, concert tickets and luxury box seats at their favorite football stadiums in California. Launched Replay – a new promotion that creates more winners by giving owners of non-winning Scratchers tickets a second chance to win. Those players get a new opportunity for cash and prizes by registering their non-winning Scratchers tickets on the Internet. Expanded our industry leading fleet of video monitors at retail locations to 12,000 monitors, each capable of broadcasting messages about games, winners and our local contributions to education. Now installing 5,000 electronic jackpot signs that will be updated periodically with the latest jackpot news. Developing a far-reaching business plan that will map out concrete ways to increase sales and earn more money for education. Won a certificate of achievement for financial reporting from the government finance officers association of the United States for the sixth year in a row. Our ground-breaking consumer protection efforts were highlighted in an episode of NBC Dateline and will be featured again next year.
Contributes 34 percent of sales to schools. Generated nearly $21 billion for schools. Products can be purchased in 20,500 retailers. Produced $3.6 billion in revenues for retailers.