BEVERLY HILLS, CA —Overture Films and the California Lottery jointly announced today they will partner to create a movie-themed Scratchers® game featuring Overture’s first release Mad Money. Directed by Oscar® winner Callie Khouri, Mad Money stars Diane Keaton, Queen Latifah, and Katie Holmes as three female employees of the Federal Reserve who plot to steal money that is about to be destroyed. These $1 Mad Money Scratchers® will be available at the over 19,000 Lottery retail locations throughout the state starting in late November. Mad Money hits theaters nationwide January 18, 2008.
Mad Money Scratchers® will not only offer players the opportunity to win cash prizes ranging from $10 to $1,000, but will also include unique second chance prizes as well. Second chance draw prizes include: a trip for two to the Los Angeles premiere of Mad Money, a trip for two to a future Overture Films movie premiere, a set visit for a future Overture Films production, a walk-on role for an upcoming movie, Mad Money DVDs, autographed Mad Money movie posters, and a Starz subscription. Odds of winning any prize are 1 in 5.45 and odds of winning a cash prize are 1 in 11.96.
“When people think of California, they think of Hollywood, which is why the California Lottery is thrilled to enter into a new partnership with friends in the movie industry, Overture Films,” said Lottery Director Joan Borucki. “Mad Money is a great tie-in for our products!”
Overture Films most recently acquired all North American rights to Tom McCarthy’s The Visitor at the 2007 Toronto Film Festival. Overture is currently in production on Traitor, a politically charged espionage thriller starring Don Cheadle and Guy Pearce. The company is also in production on Last Chance Harvey, starring Oscar® winners Dustin Hoffman and Emma Thompson. Overture is domestically distributing the action-thriller Righteous Kill, starring Oscar® winners Robert DeNiro and Al Pacino, which is also currently shooting. Earlier this year, Overture Films acquired all U.S. rights to Sleepwalking, an emotional drama about a young girl’s search for parental love, starring Oscar® winner Charlize Theron. Overture is also in active development on 105 Degrees and Rising, an ensemble piece set against the backdrop of the Fall of Saigon, to be directed by Jon Amiel.
ABOUT OVERTURE FILMS
Launched in the fall of 2006, Overture Films (overturefilms.net) develops, produces, acquires, and distributes motion pictures worldwide. The studio forms collaborative relationships with filmmakers and empowers them to produce quality films that take creative risks and break new ground. Its affiliated companies, Starz Home Entertainment and Starz Entertainment, make the films available domestically to viewers via home video, premium television, Internet and other outlets. Overture Films is an operating unit of Starz, LLC, which in turn is a wholly owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Corp.
ABOUT THE CALIFORNIA LOTTERY
Over 95 cents of every Lottery dollar is returned to the community in the form of contributions to education, prizes and retail commissions. The California Lottery contributes at least 34 cents of every dollar that players spend on Lottery products to public education and returns more than 50 percent of sales to players in the form of prizes. Since its inception in 1985, the Lottery has contributed more than $19.6 billion to California schools out of total sales of more than $53.25 billion. Retailers win too, earning $3.4 billion in compensation since 1985.
IMAGE OF THE MAD MONEY SCRATCHERS® TICKET
To download high resolution images of the Mad Money Scratchers®, please visit www.calottery.com/madmoneymedia. Please contact the above listed numbers to receive a voided Mad Money Scratchers® ticket.